CoTweet is a must have for all news stations. It's "how business does Twitter." CoTweet enables companies to engage with the public on the latest news and marketing strategies. CoTweet allows multiple people to communicate through corporate Twitter accounts. You can also incorporate "cotags" at the end of the message, to let viewers know the person behind the tweet.
At KOMU, our assignment desk and web producers help manage our brand's CoTweet account. Every reporter at the station is responsible for Tweeting the latest news released on their story throughout the day. They do one of two things: They tweet the news from their personal account with the KOMU tag so the assignment desk will receive it, or they sign in to CoTweet themselves and tweet the information to all of our viewers at once from KOMU. It's a great tool in getting the latest breaking news out to all of our audiences at once.
Even when reporters aren't on the scene of a breaking story, we are able to follow government officials, etc. and can immediately post their Tweets as a first look at what's going on until we're able to verify the news ourselves. It's a world wide web source of connections and information. A must-have for the corporate world.
Even more recent is the new "GeoTag." Now, when you post a tweet, you can give your viewers the option to see where exactly you are located, down to the building you're in. For reporters on location, this can be a great tool in verifying your location in a breaking news story. It's still too soon to tell how much of an impact this could have.
At KOMU, our assignment desk and web producers help manage our brand's CoTweet account. Every reporter at the station is responsible for Tweeting the latest news released on their story throughout the day. They do one of two things: They tweet the news from their personal account with the KOMU tag so the assignment desk will receive it, or they sign in to CoTweet themselves and tweet the information to all of our viewers at once from KOMU. It's a great tool in getting the latest breaking news out to all of our audiences at once.
Even when reporters aren't on the scene of a breaking story, we are able to follow government officials, etc. and can immediately post their Tweets as a first look at what's going on until we're able to verify the news ourselves. It's a world wide web source of connections and information. A must-have for the corporate world.
Even more recent is the new "GeoTag." Now, when you post a tweet, you can give your viewers the option to see where exactly you are located, down to the building you're in. For reporters on location, this can be a great tool in verifying your location in a breaking news story. It's still too soon to tell how much of an impact this could have.
